OBJECTIVE For this project, the objective was to create a set of honey labels for a brand called "Tobee's Bear Hug." The idea was to create visually appealing labels that stood out from the usual labels seen at a grocery store, incorporating a highly illustrated look with flavors not often found. The intention was to create fun labels that could be enjoyed by people of all ages.

SOLUTION Upon starting designing the labels, using the words "Bear Hug" came to mind and stuck, inspiring the idea to use a bear as an icon/mascot. Then, I decided to place a name on the bear, creating the name "Tobee's Bear Hug," the inspiration came from two well-loved family members that had passed away. Each label for the flavors was chosen to be heavily illustrated, keeping a theme for each flavor, and incorporating illustrations that matched in the borders. A simpler icon of the flavor was then added to a similar colored bar on the label is also brought over to the sealing sticker.